…..and is being awarded a UNESCO World Heritage Site Award a blessing or a curse?

After two days on the slow boat from Thailand to Laos we arrived at the UNESCO listed city of Luang Prabang which sits, as do most major towns in Laos, on the banks of the Mekong River.  At this stage we were totally unaware that the Hmong New Year was just around the corner.

I explored Luang Prabang and the surrounding countryside, both by myself and with new friends that I had met on the slow boat (you can read what Luang Prabang has to offer its visitors here), but even after a week in the city and getting to know my way around, there was something unsettling that I was unable to put my finger on.

Luang Prabang got its World Heritage Site Award thanks to the fusion of the varying architectural styles.

Traditional wooden Lao houses blend with modern buildings which in turn blend with the villas built by the Europeans who colonised and claimed Laos in the 19th and 20th centuries.

great things to do in Luang Prabang

Luang Prabang.

The architecture makes Luang Prabang special although much of the original work is being hidden as the townspeople embrace tourism and cover up the traditional frontages with brash signs inviting you to try the fresh coconut drinks or the cheap beer.

When I was in town there was an additional attraction.  Luang Prabang was celebrating its 20th anniversary of the World Heritage award.

The traditional Laos name for Laos means the land of a million elephants and as a very special attraction a herd of twelve elephants was walked – some for more than six hundred kilometres – into Luang Prabang to take part in the parade.

Luang Prabang

Unesco World Heritage celebration

There was a massive celebration event planned.  Thousands of people turned out, all dressed in their traditional costumes and they paraded along the main street in.  They walked in groups, representing their communities, their villages or their employers.

Luang Prabang

UNESCO World Heritage Site celebrations

They carried flowers, they played instruments or danced and they looked beautiful.  But to be honest, not that many of them looked very comfortable in the spotlight.

The sides of the main street were packed and tourists were running over and shoving cameras in faces to get the perfect shot – never mind the fact that the Laos are generally very shy.  That they were in the parade seemed to mean that they were fair game to some of the audience.

I did take plenty of photographs but I didn’t push my lens into people’s faces and I always indicated that I was asking permission if somebody was looking straight at me.  If they refused to acknowledge me, I lowered my camera.  For this reason I travel with a small descreet camera which I can easily slip into my pocket if anybody indicates that they are not happy to have their photo taken.  I use the Panasonic Lumix which has a decent zoom – click here if you are interested in the specs and the latest prices.


This lady was happy to be photographed

To be granted a UNESCO World Heritage Site status does undoubtedly bring more visitors and therefore more money to a town, but at what cost?

The locals put on a wonderful procession but in my opinion, many of them were uncomfortable with the attention.  On the other side of the coin the tourists often just get a sanitised Disney-fied view of the world and don’t experience the real world. (Just wait until you read about Hoi An in Vietnam).

To accompany this series of articles on Laos, I have published a comprehensive 28 page travel itinerary of my month-long route around Laos. Simply enter your details in the box below to get your free guide.


It was cold in Nong Khiaw.

Now let’s fast forward in my adventures in Laos via Nong Khiaw which was truly beautiful and pick up the story again after a ten hour minivan ride through tortuous mountains when we arrived in Xam Neua.

Hmong New Year

keeping warm in Laos

Xam Neua is in Laos’ most remote province and when we were there was freezing cold, wet, rainy and muddy and I began to fall sick after eating some very dodgy food.

Gosia and I had planned to head up into the remote north eastern region and visit the caves from where the Lao PDR party had conducted their operations but it was just too damn cold and the guesthouses were just too damn horrible.

The only saving grace was that we met the lovely Christian on the bus and hung around together for a few days.  Walking around in the rain and the mud the three of us stumbled across some ladies who were weaving on the porches of their falling down wooden homes and we met others at the bus station who were working on a large tapestry.  This is what I mean by getting an authentic view of a place – meeting and interacting with the ordinary workers, families and people going about their usual business

Hmong New Year

working together

Gosia and I decided that no matter how impressive the caves were we just were too cold to go and visit and I was too sick  so we jumped on another minivan and dropped southwards to Phonsovan.

Many tourists stop at Phonsovan and  use it as a base for visiting the Plain of Jars which was also on our hit list but I was too sick to consider venturing out on a day trip and Gosia was still too cold.

Our accommodation was nothing more than a wooden cabin (think garden shed) with a tiny bathroom attached and piles of fleecy blankets on the bed, although the family that owned the hostel were lovely.  We decided to keep moving south but we had to wait for the next epic minivan journey the following day.

The Hmong New Year

We had a day to kill and we had heard loud music so we decided to go and explore the town.  What a find!

Forget your UNESCO processions and your world heritage parades.We had struck gold and we had landed in Phonsovan at the Hmong New Year.

A large piece of land behind the bus station was hosting a country style fair such as you might imagine would have taken place in the UK many years ago or in the rural United States back in the 1930’s.

Hmong New Year

Hmong New Year

Tailors and seamstresses were busy in the market making new dresses and outfits.  The girls (and many of the men) were dressed up to the nines in traditional Hmong costumes – there were bright colours everywhere.

The Hmong people are, or used to be, identified by their elaborate clothing with the different designs and headwear which symbolised which village or even which family they belong to.  They do still wear the clothes but the dress code is not so rigid as it used to be, or in the towns at least.

Now in Phonsovan during the Hmong New Year celebratons many of the girls have the freedom to choose their own costumes and they team up with best friends to coordinate their look, splashing out on new clothes and tottering around the field aand the dirt roads in towering high heeled shoes.

Hmong New Year

Hmong New Year

On the fair ground itself, hawkers were running country fair type entertainment; there was nothing high-tech here.  There was a rickety looking ferris wheel which appeared to be constructed out of old bits of pipe and there were dodgem cars speeding around a circuit.  You could throw darts at balloons to win a large cuddly toy….. or you could find yourself a husband or a wife!

Courtship rituals of the Hmong people.

In the fields behind the fairground people were swarming around.  Women were standing chatting and eating fried chicken on sticks, small children were scampering around and men were parading and eyeing up all of the young ladies.

Most intriguing of all, many groups had arranged themselves in two parallel lines facing each other.  They were tossing small balls between them as they recited some sort of a chant or poem., many sheltering from the sun under brightly coloured parasols.

Hmong New Year

courtship rituals

I was over the moon.  We had stumbled upon a Hmong courtship ritual.  I had heard about this before I had come to Laos and here I was witnessing it for myself.  This display wasn’t being put on for tourists – this was day to day life during the Hmong New Year.

The done thing is for the participants to look suitably bored as they toss the ball underarm to the person standing opposite but this was one way that they would choose a marriage partner.

Just like many places in the world there were more hopeful women than men, but the men and teenagers who had joined in were looking like the cats that got the cream surrounded by all of the beautiful girls with their perfect complextions, intricate makeup and wonderful clothes.

Unlike imy time in Luang Prabang where I often felt uncomfortable looking at the people, their buildings and the places of interest, here we felt accepted.  Yes, we were stared at – we only met two other ‘farangs’ (foreigners) in town while we were there – but it was a different sort of staring.

There was no animosity just intrigue.  WE were the exhibition, the interesting sight.  We were on their turf during the Hmong New Year and we were constantly invited to take photos of people and their children or to pose with groups of teenagers for ‘selfies’.

I managed to hold my bout of sickness together long enough to enjoy our afternoon in the sun and watching all ages enjoy their Hmong New Year celebrations.

Gosia and I agreed that despite the cold and despite the fact that we hadn’t made it to either the caves or to the Plain of Jars and despite the fact that we had been crammed onto overcrowded minivans for long days of travel (did I mention that the Laos are unable to ride on buses without being travel sick?) we were both so pleased that we had made our long journey around the mountains of northern Laos and we were grateful to be able to join with the Hmong people as they celebrated their New Year.

Do you want to learn more about minority people and their traditional clothing?

Identify your  passions and make your life sparkle.

If costumes are your thing, or art or history I can show you how you can bring more of them into your life via the challenges on the Smash the Pumpkin Project.

The Smash the Pumpkin Project is an online course which guides you along a journey of self development.  You will be given a series of challenges but you are encouraged to weave whatever it is that interests you into your lifestyle whilst you complete the challenges.

You can now trial the Smash the Pumpkin Project for one month, during which time you will get five emails and a one-to-one session with Jane who is the mindset coach leading the online course.

Click here to find out about the project if it is new to you or to remind yourself about the course.  You can read about it here or click the button at the end of the article.  Sign up or, if you want more information drop me an email at info@scarletjonestravels.com .

Click here for the Smash the Pumpkin project


Smash the myths, live your dreams.

Pinterest Hmong clothes

Pin and save this post

Pinterest Hmong clothes

Pin and save this image

This post contains affiliate links and/or references to our advertisers. We may receive compensation when you click on or make a purchase using these links

Scarlet Jones Travels is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com

This article was originally published in May 2016 and has been updated and republished with new content


Sign up here

 for free newsletters and updates, plus get your copy of ‘Would you like to change your life for the better?".

You have Successfully Subscribed!

Pin It on Pinterest

%d bloggers like this: